Jamie Underwood
Principal Consultant
MSc, BEng (Hons), ACSM

Jamie works in these teams
- Consulting Lead
- Executive Committee
- Platinum Group Metals
- Battery Metals and Materials
- Green Hydrogen and Fuel Cells
- Sustainability and ESG
- Strategy Development
- Optimisation and Performance
- Human Capital Management
- Chinese Market Intelligence
- PGM Recycling
- Ruthenium and Iridium
- Lithium-ion Battery Recycling
- Critical Minerals Research
- Mine and Project Benchmarking
- Price risk management toolkit
- Value Chain Analytics
- Events and Webinars
- Website Support
- Client Relations
Expertise and career highlights
For 13 years, Jamie has led numerous specialist bespoke strategic consulting assignments at SFA (Oxford) across all sectors working with SFA's global team of industry consultants. He has played a vital role in more than 70 highly-sensitive projects for upstream and downstream stakeholders for key executives across critical metal markets.
Jamie has undertaken many due diligence projects with SFA's retired company founder, Stephen Forrest and SFA's associates, and has been heavily involved in formulating new operating strategies for companies operating in Platinum Group Metals and Battery Metal markets. More recently, Jamie has been focused on the availability of iridium for green hydrogen production, battery metal recycling due diligence, and PGM supply chain mapping to assist new purchasing strategies.
In 2018, Jamie co-led the SFA team to complete deep-dive research and competitor analytics on the future of cities and mobility solutions to 2050, and developed the world's first Uber services cost curves spanning all cities offering rich like-for-like insights into mobility services and its competitors and evaluating the long-term prospects and challenges of autonomous drive and helping autonomous mobility start-ups with their strategies.
Jamie has worked his way up the consulting ladder at SFA from joining as a Mining Analyst (in 2010) to becoming Strategy Analyst: Project Consulting (2011), Senior Strategy Analyst: Project Consulting (2015), to his current position, Principal Consultant (2019).
Between consulting projects, Jamie is heavily involved in SFA's events and marketing campaigns, brand development, and more recently, delivering SFA's new website for the team. Throughout his career at SFA, Jamie has trained and upskilled the team and mentored new analysts.
Jamie joined SFA as a graduate from Camborne School of Mines (BEng Mining Engineering), and the University of Aberdeen (MSc Oil and Gas Enterprise Management), and prior work experience at Golden Star Resources in Ghana (2006) and Altus Strategies (2007).
Jamie works in these teams
- Consulting Lead
- Executive Committee
- Platinum Group Metals
- Battery Metals and Materials
- Green Hydrogen and Fuel Cells
- Sustainability and ESG
- Strategy Development
- Optimisation and Performance
- Human Capital Management
- Chinese Market Intelligence
- PGM Recycling
- Ruthenium and Iridium
- Lithium-ion Battery Recycling
- Critical Minerals Research
- Mine and Project Benchmarking
- Price risk management toolkit
- Value Chain Analytics
- Events and Webinars
- Website Support
- Client Relations

How can we help you?
SFA (Oxford) provides bespoke, independent intelligence on the strategic metal markets, specifically tailored to your needs. To find out more about what we can offer you, please contact us.