Jamie Underwood
Principal Consultant
MSc, BEng (Hons), ACSM
Jamie works in these teams
- Consulting Lead
- Executive Committee
- Platinum Group Metals
- Battery Metals and Materials
- Sustainability and ESG
- Strategy Development
- Optimisation and Performance
- Human Capital Management
- Chinese Market Intelligence
- PGM Recycling
- Ruthenium and Iridium
- Lithium-ion Battery Recycling
- Critical Minerals Research
- Rare Earths and Minor Metals
- Mine and Project Benchmarking
- Price risk management toolkit
- Value Chain Analytics
- Client Relations
Expertise and career highlights
Jamie has led numerous specialist bespoke strategic consulting assignments at SFA (Oxford) across all sectors, working with the firm's global team of industry consultants. For nearly 15 years, he has played a vital role in over 80 highly sensitive projects for upstream and downstream stakeholders, providing insights to key executives across critical metal markets.
For over five years as a Principal Consultant at SFA (Oxford), Jamie has led consulting projects and strategic initiatives focusing on critical minerals, platinum group metals, and battery metals. His responsibilities include overseeing high-level strategic analysis, developing new operating strategies, and providing crucial insights to industry stakeholders.
Jamie has worked on many due diligence projects with SFA's retired founder, Stephen Forrest, and other associates, significantly contributing to formulating new operating strategies for companies in the Platinum Group Metals and Battery Metal markets. More recently, he has focused on the availability of iridium for green hydrogen production, battery metal recycling due diligence, and PGM supply chain mapping to assist new purchasing strategies.
In 2018, Jamie co-led the SFA team in completing deep-dive research and competitor analytics on the future of cities and mobility solutions to 2050. He developed the world’s first Uber services cost curves, providing rich insights into mobility services and evaluating the long-term prospects and challenges of autonomous driving, helping autonomous mobility start-ups with their strategies.
Jamie has worked his way up the consulting ladder since joining as a Mining Analyst in 2010. Before becoming a Principal Consultant, he spent nearly four years as a Senior Strategy Analyst, and before that, as a Strategy Analyst. In these roles, he conducted in-depth strategic analysis, detailed market analysis, and project evaluations and developed comprehensive strategies across the mining and metals sectors. As a Mining Analyst, he analysed mining operations and market conditions, providing technical and market data to support the consulting team’s capabilities.
Between consulting projects, Jamie is heavily involved in SFA's events and marketing campaigns, brand development, and designing and delivering SFA's current website. Throughout his career at SFA, he has trained and upskilled the team and mentored new analysts.
Jamie joined SFA as a graduate of Camborne School of Mines (BEng Mining Engineering) and the University of Aberdeen (MSc Oil and Gas Enterprise Management), with prior work experience at Golden Star Resources in Ghana (2006) and Altus Strategies (2007).
Jamie works in these teams
- Consulting Lead
- Executive Committee
- Platinum Group Metals
- Battery Metals and Materials
- Sustainability and ESG
- Strategy Development
- Optimisation and Performance
- Human Capital Management
- Chinese Market Intelligence
- PGM Recycling
- Ruthenium and Iridium
- Lithium-ion Battery Recycling
- Critical Minerals Research
- Rare Earths and Minor Metals
- Mine and Project Benchmarking
- Price risk management toolkit
- Value Chain Analytics
- Client Relations
How can we help you?
SFA (Oxford) provides bespoke, independent intelligence on the strategic metal markets, specifically tailored to your needs. To find out more about what we can offer you, please contact us.