Platinum Group Metals
Precious metal for a green cleaner planet
Experts working for experts
At the core of SFA (Oxford)'s business is bespoke consulting. SFA has for over 20 years held a reputation as a platinum group metals industry authority. Our understanding of the dynamics of PGM supply and demand is unrivalled, having fostered relationships with its most significant players across the globe, working alongside each one in partnership to enrich its individual business case, independently and in complete confidence. We provide detailed, tailored assessments of strategic investment opportunities using our extensive industry knowledge to evaluate the impact of the challenges affecting the industry.
Enhancing client strategies with strategic insights
The team works confidentially, often augmenting business planning efforts and assisting with company strategy. Whether you are an OEM wanting to assess the impact of evolving automotive technologies on the market and metal prices, optimise PGM procurement and effectively manage price risk, a mining company scheduling shafts or reviewing labour requirements, an investor or miner evaluating projects, or a recycler or refiner aiming to extract more value from your business, or an investor seeking to quantify price risk, SFA has the expertise to offer confident and independent direction for your strategic decision-making.





Specialist advisers along the PGM value chain
Our team is a world-renowned authority on platinum group metals providing in-depth market intelligence for automotive, hydrogen, industrial, energy, and tomorrow's technologies, plus jewellery and investment trends.
Events and webinars
Come and join us at our next event.

Meet the PGM team
Trusted advice from a dedicated team of experts.

Henk de Hoop
Chief Executive Officer

Beresford Clarke
Managing Director: Technical & Research

Dr Ralph Grimble
Operations Director

Dr Jenny Watts
Head of Clean Energy & Sustainability

Jamie Underwood
Principal Consultant

Adele Rouleau
ESG and Critical Minerals Lead

Oksan Atilan
Consulting Automotive Analyst

Alex Biddle
Senior Mining Analyst

Dr Sandeep Kaler
Market Strategy Analyst

Gyubin Hwang
Consultant

Louis Scott
Hydrogen Market and Data Analyst

Nelsa Martins
Senior Technical Consultant

Daniel Croft
Precious Metals Analyst

David Mobbs
Head of Marketing

Joel Lacey
Sales and Marketing Specialist

How can we help you?
SFA (Oxford) provides bespoke, independent intelligence on the strategic metal markets, specifically tailored to your needs. To find out more about what we can offer you, please contact us.