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Jewellery pipeline mapping & econometrics

Bespoke research

In-depth research and analysis from an expert team

SFA (Oxford) has mapped jewellery pipelines, examined costs and margins, quantified future demand levels, and analysed the competitor landscape of fabricators, wholesalers, and retailers for future investment decision-making.

Using on-the-ground research to assess jewellery purchasing stability

SFA has undertaken a number of important studies on the platinum jewellery market. These studies encompassed all of the main jewellery demand regions, including India, along with a major focus on China. Jewellery offers diversity of PGM demand and a gateway to new markets. The success of jewellery sales tends to be driven by a combination of factors including population growth, cultural and traditional influences, and marketing and distribution activities. Our long track record at the heart of the jewellery industry has given us a clear understanding of the cyclical aspects of the market and the initiatives taken to create and build demand.

We have developed a robust predictive model of platinum jewellery demand and price, and consumer expenditure elasticities. On an ongoing basis, we monitor the jewellery market, companies and exchanges, metal trade flows, metal demand by region, and recycling. Our team also collects data to measure quarterly changes to platinum purchasing by jewellery manufacturers (turnover and stocks), as well as recycling and retail sales, thus providing an accurate, independent measure of the success of platinum jewellery by country. Quarterly monitoring also provides new insight into the impact of retailers stocking ahead of auspicious occasions, as well as the demand peaks from seasonal buying.

Key to our success has been our relationships with leading manufacturers, recyclers, wholesalers, refiners, and promoters of jewellery to gain a comprehensive understanding of the full value chain. Members of our team also visit jewellery stores around the world to gather insight into store footfall, the size of metal display space relative to the competition, jewellery design (distinction), material zoning (and positioning), staff training and their understanding of platinum or palladium jewellery relative to other jewellery.

On behalf of industry stakeholders, the team of analysts also conducts a major annual jewellery research report, with quarterly updates, to contextualise jewellery within the broader PGM supply and demand trends.

Case studies

Let's discuss your jewellery project

Contact one of our team for more details.

Henk de Hoop

Chief Executive Officer

Beresford Clarke

Managing Director: Technical & Research

Jamie Underwood

Principal Consultant

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SFA (Oxford) provides bespoke, independent intelligence on the strategic metal markets, specifically tailored to your needs. To find out more about what we can offer you, please contact us.

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